A Foundational Industry at a Crossroads
The Canadian electrical wholesale industry, valued at over $31 billion in 2024, plays a critical role in delivering the parts and systems that power homes, buildings, and industry. Despite challenges like rising costs, profit margin pressure, and regional construction slowdowns, this sector has remained resilient thanks to steady demand for infrastructure development, broadband expansion, and ongoing commercial and industrial projects.

But now, something much bigger is taking shape.

Electrification Is Not a Buzzword It’s a National Priority
Driven by net-zero climate targets, EV adoption, renewable energy mandates, and a housing shortage that requires millions of new units by 2030, Canada is gearing up for a multi-sector electrification push.

This means:

Massive investment in EV charging stations

Expanded use of renewable energy systems (solar, wind, battery storage)

Upgrades to smart grid technologies

A shift from gas-based to fully electric HVAC and industrial systems

And that’s just the beginning.

According to industry research, electrification efforts in Canada may approach $1 trillion in value over the coming years. That level of investment will require an enormous volume of electrical components from wiring and panels to switchgear, inverters, lighting, and control systems.

Opportunity for Wholesalers: Be More Than a Supplier
To succeed in this next era, electrical wholesalers must evolve from part providers to project partners.

Here’s how:

Expand your product lines to include energy-efficient and renewable-ready gear

Train technical sales staff on the latest electrification systems

Forge partnerships with EV, solar, and smart-grid manufacturers

Strengthen logistics to support large-scale residential and commercial developments

Localize strategies to align with regional construction trends and capital investments

The winners in this market won’t just sell wire and breakers they’ll provide the know-how and reliability that contractors, developers, and municipalities depend on for complex, future-ready projects.

Independent Wholesalers: A Strategic Moment
For independent electrical wholesalers, the electrification movement represents a powerful window of opportunity. With government support for Indigenous business, growing demand for diverse supplier participation, and an urgent need for new infrastructure now is the time to scale, specialize, and show up in electrification supply chains.

By focusing on product expertise, speed of delivery, and digital sales channels, smaller distributors can compete head-to-head with national chains.

Final Thoughts
The electrification of Canada is no longer a future vision it’s already in motion. And while the path forward includes inflation, rising commodity costs, and regional economic complexity, it also offers the largest structural demand shift in electrical history.

Evolt Customers have a choice: maintain the status quo, or lead the charge into a trillion-dollar future.

Want to power up your supply strategy for the electrification era? Let’s talk.